The Age of Chiropractic Specialization

Posted by PHS Chiropractic on Friday, June 09, 2017

Are you “keeping up with the Jones'”? reports the results from its annual survey of chiropractors and finds that many DCs are using specialization to help grow their practices, boosting patient numbers, billing and collection.

As a chiropractor, you understand the benefits of regular chiropractic care — and your patients likely do too. But if there’s one thing our annual survey indicates year after year, it’s that you also understand the importance of complementing that care with other modalities and specializations.

And once again, this year’s survey shows that a large percentage of DCs have other specialists working or consulting within their practice. Those specialists ranged from LMTs, PTs, and MD/DOs to acupuncturists, fitness trainers, and LDNs.

Bringing specialists on board not only helps your patients with their care, it also helps your practice stand out from possible competitors. But the benefits don’t stop there: Clinics employing specialists see more patients per week (145 compared to 108 patients per week in nonspecialist clinics); bill more (average of $685,000 versus $372,000); and collect more (average of $429,000 versus $274,500).

As a result, clinics employing specialists averaged a higher total compensation than those practices without specialists ($133,000 and $109,500, respectively).

Practices employing specialists also attract a higher number of new patients per week (8) compared to nonspecialist clinics (5).

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Modalities offered

While most of the respondents have at least one specialist on staff, the most common specialist was the LMT, with almost 50 percent indicating they have an LMT in their clinic.

Other popular specialists include:

  • Acupuncturist, 14 percent;
  • MD/DO, 9 percent;
  • Nutritionist, 6 percent;
  • PT, 6 percent; and
  • Fitness trainer, 5 percent.

And 7 percent of respondents indicated “other” for the specialists they have their in clinics.

Respondents (both clinics with specialists and clinics without) also reported that they offer a wide range of modalities, even if they do not have specialists who provide them. These modalities include:

  • Chiropractic, 99 percent;
  • Electrotherapy, 65 percent;
  • Exercise programs, 59 percent;
  • Nutrition, 58 percent;
  • Massage, 52 percent;
  • PT/rehab, 49 percent;
  • Instrument assisted soft tissue mobilization, 38 percent;
  • Laser therapy, 30 percent;
  • Decompression, 28 percent;
  • Weight loss programs, 27 percent;
  • Acupuncture, 27 percent;
  • Fitness devices, 16 percent;
  • Homeopathy, 10 percent;
  • Medical services, 8 percent; and
  • Other, 7 percent.
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Tags: chiropractic

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PHS Chiropractic

In the chiropractic field, flexibility is the name of the game. It’s our mantra too. Since we launched in 2005, PHS Chiropractic has become a leader in beautifully designed, customizable chiropractic tables and accessories. We design our base tables to be feature-rich, meeting the needs of the student or new practitioner. Yet as you grow your practice, our tables grow with you: We’ve dreamed up every possible feature, from drops to elevating heights to adjustable head pieces—all easily added to your existing table to broaden your options. It’s all part of the thought and care that we put into each and every PHS Chiropractic product. Made right here in the Midwest at our plant in Watertown, South Dakota, our products reflect our strong values: high quality, integrity, creativity and innovation. The result is a rich line of chiropractic tables and accessories—from our groundbreaking Tradeflex series to our patented ErgoStyle drops—all offering a high level of design expertise, patented features and great value that give you the tools you need to build a successful practice.