Know Your Numbers and Grow Your Business

Posted by Nathan Unruh, DC on Thursday, June 18, 2020

You can’t manage what you don’t measure. What are the most important numbers in your chiropractic business? Patient visits, retention, revenue, profit, margin... the list goes on and on. 

Businessman pointing at whiteboard during a meeting in front of attentive colleagues

Image via Shutterstock

The old method of keeping chiropractic statistics is old, tired, and fundamentally flawed. Dr. Nathan Unruh of SIDECAR introduces audiences to a language that is well-known in the business world but new to chiropractic – Key Performance Indicators. Dr. Unruh’s proven guide to KPI’s results in more time, more money, more patients and a better team. It’s not simple or easy, but in order to achieve your desired results for your chiropractic business – you must know your numbers inside and out. 

It's time to get serious about being a business owner. Knowing your numbers will help you change your business by helping you to:

  • Identify the numbers you need to monitor
  • Understand what the numbers mean and how you need to leverage each KPI for growth
  • Get set tracking these KPIs consistently.

Your business operations are the foundation of your business. That’s where Key Performance Indicators fit in. The success of your operations dictates the experience in your business. A world-class experience leads to referrals, which leads to growth. Promotions are strategically added to boost growth.

KPIs Explained

A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives.

KPIs are numbers that tell you exactly where your business stands including its health, viability, and position for growth. KPIs tell the truth. They aren’t subject to emotional reasoning. The following KPIs exist right now in your business whether you are aware of them or not, and they’re only good if you use them!

  • Specific and measurable
  • Drive results
  • Easy to understand
  • Tracked regularly
  • Can’t be hidden

Ready to learn more? Get started by downloading the KPI Guide for Chiropractors or visit SIDECAR for more information. 

KPI Guide for Chiropractors


Tags: Chiropractic Business Training

About Author

Nathan Unruh, DC

Dr. Nathan Unruh is the founder of Envive Chiropractic, with multiple clinics embracing the mission of unforgettable patient experiences. He is also a co-founder of SIDECAR, which focuses on liberating chiropractors around the world through innovative business solutions. He leads with purpose, passion, and discipline and has established a proven model for success and significance.